The final Employee Recruiting 3.0 Report

Employee Recruiting 3.0 - breaking down silos

View more documents from Lindsey Fair.

UnitedHealth Group: Using Social Media for Recruiting Talent, presented by Heather Polivka from GasPedal and SocialMedia.org on Vimeo.

Best way to use YouTube for recruiting? Let your employees speak for themselves.

The video resume is less important than the viral video.

Every few months, I read an article or someone tells me that video resumes are the 'next big thing' and that a year from now everyone will be relying on YouTube videos to get a job.  They've been saying this for 5 years now, so I'm not holding my breath.

While I see the value of media kits including video packages for super-senior level execs who are being recruited internationally, and we've all used Skype for interviewing out-of-town candidates, here in Canada the video resume simply raises too many concerns about discrimination (age, gender, race, etc. - all of which are invisible or less obvious in a regular resume) to catch on any time soon.

However, where video can be used very effectively for recruiting is the increasingly-popular employee video. This 'Pink Glove Video' by employees at Providence St Vincent Hospital isn't exactly a recruiting video - but wouldn't it make you want to work there if you were a healthcare professional?  Clearly there's a positive team environment, management believes in having a little fun and giving back to the community, and spending 12-hour shifts with these people seems like it might be fun.  Plus, didn't I see a nice little cafe in there?


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Social Media and ROI: Likes and Follows Only Go So Far

There is an ongoing conversation within the Social Media industry that is recently becoming a global consensus; the number of fans/likes on Facebook or the number of followers on Twitter do not provide enough metric data for brands to prove that their information is doing it justice. Instead, it's the number of connections and engagements that are truly needed.

The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation. [Read full article]