Employee Recruiting 3.0 - our research project in powerpoint

Employee recruiting 3.0

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Survey results are in! Social Media Trends in the Trades InfoGraphic

Best way to use YouTube for recruiting? Let your employees speak for themselves.

The video resume is less important than the viral video.

Every few months, I read an article or someone tells me that video resumes are the 'next big thing' and that a year from now everyone will be relying on YouTube videos to get a job.  They've been saying this for 5 years now, so I'm not holding my breath.

While I see the value of media kits including video packages for super-senior level execs who are being recruited internationally, and we've all used Skype for interviewing out-of-town candidates, here in Canada the video resume simply raises too many concerns about discrimination (age, gender, race, etc. - all of which are invisible or less obvious in a regular resume) to catch on any time soon.

However, where video can be used very effectively for recruiting is the increasingly-popular employee video. This 'Pink Glove Video' by employees at Providence St Vincent Hospital isn't exactly a recruiting video - but wouldn't it make you want to work there if you were a healthcare professional?  Clearly there's a positive team environment, management believes in having a little fun and giving back to the community, and spending 12-hour shifts with these people seems like it might be fun.  Plus, didn't I see a nice little cafe in there?


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Recruitment Trends: What Else Will We See in 2011?

#2: Social Media for Recruitment:
Social media: It can be really overwhelming. Most of us are familiar with the major social media platforms — and they are playing an increasing role in recruitment as companies realize they must diversify their recruitment efforts to stay on top. Mobile technology is emerging as a recruitment channel, as companies are also realizing the power of texting and mobile apps for recruitment. Even location-based social networking sites like Foursquare have growing possibilities for businesses and recruitment. Tablets like the iPad are also becoming more popular for work use as these devices increase the business applications offered, and companies are beginning to examine the power of tablet applications to help strengthen their employment brand and company profile.

Video interviewing is a trend that more and more businesses (and candidates) are starting to pick up on, and platforms like Skype, the largest network on the Internet, are also becoming more popular for use in interviews or for virtual meetings.

As Creamer and Parkin remind us, social media is just another factor in your recruitment success — it’s not the be-all, end-all answer. Using these mediums can be powerful — but the content you put out and the messages you are sending to candidates and employees must be relevant.

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Social Media Expanding As A Marketing Tool

According to the Pew Internet & American Life Project, 59% of American Internet users say they use at least one (1) social networking site (SNS). And apparently marketers are taking note as more and more companies, both here and abroad, are using social media to acquire new customers.

Everyone knows social media with Facebook, Twitter and YouTube leading the way, have become a part of our lives, for better or worse. I surely don't need to start throwing numbers around. [Read full article]