Best way to use YouTube for recruiting? Let your employees speak for themselves.

The video resume is less important than the viral video.

Every few months, I read an article or someone tells me that video resumes are the 'next big thing' and that a year from now everyone will be relying on YouTube videos to get a job.  They've been saying this for 5 years now, so I'm not holding my breath.

While I see the value of media kits including video packages for super-senior level execs who are being recruited internationally, and we've all used Skype for interviewing out-of-town candidates, here in Canada the video resume simply raises too many concerns about discrimination (age, gender, race, etc. - all of which are invisible or less obvious in a regular resume) to catch on any time soon.

However, where video can be used very effectively for recruiting is the increasingly-popular employee video. This 'Pink Glove Video' by employees at Providence St Vincent Hospital isn't exactly a recruiting video - but wouldn't it make you want to work there if you were a healthcare professional?  Clearly there's a positive team environment, management believes in having a little fun and giving back to the community, and spending 12-hour shifts with these people seems like it might be fun.  Plus, didn't I see a nice little cafe in there?


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