There is an ongoing conversation within the Social Media industry that is recently becoming a global consensus; the number of fans/likes on Facebook or the number of followers on Twitter do not provide enough metric data for brands to prove that their information is doing it justice. Instead, it's the number of connections and engagements that are truly needed.
The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation. [Read full article]