Use LinkedIn for Recruiting Employees

LinkedIn and other social networking sites are advantageous for employers who use them for both networking and recruiting. I am increasingly receiving email notes from my LinkedIn contacts asking me to refer potential employees or help them make a contact for hard-to-fill positions.

The potential for LinkedIn and other social networking sites to play a major role in your employee recruiting strategy increases as millions of potential employees profile themselves on these sites each year.

It's not enough anymore to post a job vacancy on Monster.com, CareerBuilder.com, Craigslist.com, or other online job boards. Employers are spammed with hundreds of resumes from unqualified applicants when they post on big boards. I have still found great candidates through these job boards, though, so continue to utilize them as a part of your recruiting mix. Just recognize, that as the online social networking world is expanding, there are better ways to recruit superior employees. [Read more]

Five Ways Social Media Can Help Your Recruiting Efforts

Hiring activity is predicted to increase for the second half of 2010, so recruiters must have their candidate pipelines primed to compete for talent. Here's why social media, such as blogs and social networking sites (e.g. LinkedIn, Twitter, Facebook), should be part of your recruiting strategy:

Blogging drives traffic to your site and builds brand recognition
If you have the resources, i.e. the time, energy and a bit of skill, regularly blogging about your industry or about career-related issues can generate significant brand awareness and drive traffic to your website. A blog on your domain can attract links, attention, publicity, trust and increase your site's search rankings. (Because blogs are generally updated more frequently than regular website pages, they can rank higher in searches.) Offering comments that add value to someone else's blog is another way to generate a following.  [Read more]

Social Media Use is a Mandatory Job Skill Now