Social Media Research Group

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  • Employee Recruiting 3.0 Project
  • The Research Team
  • Transforming abeyant communities through Digital Media Project
Showing posts with label skills. Show all posts
Showing posts with label skills. Show all posts

Thursday, June 30, 2011

Social Media Use is a Mandatory Job Skill Now

Posted by Lindsey at 8:57 AM No comments:
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Labels: Employee Recruiting 3.0 Project, HR, job descriptions, recruiting, skills, staff, trends
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A description of the current project

Sandy Pines relies heavily on volunteers and charitable donations (they receive no government funding). As a non-profit/charitable organization, Sandy Pines experiences the usual challenges of funding, volunteer management, abeyant communities and continuously meeting their mandate on a shoestring. Creating awareness of the organization is only one-step towards the longevity of Sandy Pines. Awareness must be turned into action. Action can be measured through changes in behaviour, increased donations, or volunteer registrations. Utilizing social and digital media in a way that inspires action versus simple engagement isn't always intuitive for charities (Kanter, 2010).

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Get in Touch

Interested in our research? Want to book a presentation? Want to publish our findings?

Lindsey Fair
Principal Investigator / Professor
St. Lawrence College
School of Business
613-217-7249
lfair@sl.on.ca
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