Five Ways Social Media Can Help Your Recruiting Efforts

Hiring activity is predicted to increase for the second half of 2010, so recruiters must have their candidate pipelines primed to compete for talent. Here's why social media, such as blogs and social networking sites (e.g. LinkedIn, Twitter, Facebook), should be part of your recruiting strategy:

Blogging drives traffic to your site and builds brand recognition
If you have the resources, i.e. the time, energy and a bit of skill, regularly blogging about your industry or about career-related issues can generate significant brand awareness and drive traffic to your website. A blog on your domain can attract links, attention, publicity, trust and increase your site's search rankings. (Because blogs are generally updated more frequently than regular website pages, they can rank higher in searches.) Offering comments that add value to someone else's blog is another way to generate a following.  [Read more]