BOSTON--(BUSINESS WIRE)--Businesses that fail to align their recruiting practices with their branding strategy risk losing top talent and potential revenue - with social media further amplifying these consequences, according to a new study by Alexander Mann Solutions, a provider of world-class talent and resourcing capability.
“There’s a crucial ‘sliding door’ moment for interviewing candidates. Not only are they potential customers, but during the interviewing process, they also have the potential to become part of the brand”
The global report - which surveyed consumers in the United States, the United Kingdom and China – found that more than half (52 percent) of respondents said a negative interview experience would impact on their purchasing decisions. Fifty-percent of American respondents said a bad interview experience would push them to reconsider buying from the interviewing company, compared to 58 percent in the United Kingdom and 47 percent in China. Of course, netting a few disgruntled customers is an inevitable part of doing business. However, social media now enables a handful of displeased job candidates to quickly spread their dissatisfaction and potentially influence thousands – or even millions – of people. In fact, 75 percent of American respondents said they would be likely to share a negative interview experience with their personal and professional networks. [Read more]