Social Media Research Group: email

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Saturday, July 9, 2011

LinkedIn Example - and not how they recommend you do it!

I received this via email from a colleague I have on LinkedIn. A great way to spread the word and find someone referred by someone you trust.

A description of the current project

Sandy Pines relies heavily on volunteers and charitable donations (they receive no government funding). As a non-profit/charitable organization, Sandy Pines experiences the usual challenges of funding, volunteer management, abeyant communities and continuously meeting their mandate on a shoestring. Creating awareness of the organization is only one-step towards the longevity of Sandy Pines. Awareness must be turned into action. Action can be measured through changes in behaviour, increased donations, or volunteer registrations. Utilizing social and digital media in a way that inspires action versus simple engagement isn't always intuitive for charities (Kanter, 2010).

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Saturday, July 9, 2011

LinkedIn Example - and not how they recommend you do it!