Social Media Research Group: Facebook used in so many ways...

Monday, July 4, 2011

Facebook used in so many ways...

Here's a local example of Facebook being used for employee recruiting.

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A description of the current project

Sandy Pines relies heavily on volunteers and charitable donations (they receive no government funding). As a non-profit/charitable organization, Sandy Pines experiences the usual challenges of funding, volunteer management, abeyant communities and continuously meeting their mandate on a shoestring. Creating awareness of the organization is only one-step towards the longevity of Sandy Pines. Awareness must be turned into action. Action can be measured through changes in behaviour, increased donations, or volunteer registrations. Utilizing social and digital media in a way that inspires action versus simple engagement isn't always intuitive for charities (Kanter, 2010).

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Social Media Research Group

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Monday, July 4, 2011

Facebook used in so many ways...

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