Social Media Research Group: Fast Company uses Twitter to post job openings

A description of the current project

Sandy Pines relies heavily on volunteers and charitable donations (they receive no government funding). As a non-profit/charitable organization, Sandy Pines experiences the usual challenges of funding, volunteer management, abeyant communities and continuously meeting their mandate on a shoestring. Creating awareness of the organization is only one-step towards the longevity of Sandy Pines. Awareness must be turned into action. Action can be measured through changes in behaviour, increased donations, or volunteer registrations. Utilizing social and digital media in a way that inspires action versus simple engagement isn't always intuitive for charities (Kanter, 2010).

Read More...

Social Media Research Group

Labels

Monday, June 20, 2011

Fast Company uses Twitter to post job openings

No comments:

Post a Comment