Monster is adapting its job search functionality to social networking with BeKnown, an app that lets users set up a professional network on Facebook.
BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well. Matthew Mund, global vice president of product for Monster, reasons that since Facebook has around 700 million members, most people are on it already. “This is the path of least resistance,” Mund says. “You can manage your professional identity and your social identity in one place.” BeKnown will also be targeted at